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Influencer Marketing – What is it?

Influencer Marketing – What is it?

Influencer marketing was a huge trend in 2017, and it is continuing to expand. According to a Tomoson study from 2015, the average business makes $6.50 for every dollar spent on influencer marketing, making it an enticing marketing option for many brands.   What...
3 Sports Management Books That Score

3 Sports Management Books That Score

When it comes to sports, the athletes usually get all the glory – which is okay, because they work really hard and sacrifice their bodies for success. But behind all of that work on the field, there’s a lot of work done on the sidelines. And even further back...
Leadership Trends of 2018

Leadership Trends of 2018

John C. Maxwell, leadership guru, once said, “A leader is one who knows the way, goes the way, and shows the way.”   In 2018, the US workforce will be met with new initiatives to keep economic growth alive and job growth steady. With positive...